Consumer choice and preference for brand categories

Consumer Preference for a No-Choice Option

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A Simultaneous Model of Consumer Brand Choice and Negotiated Price

Brand placement and consumer choice: an in-store experiment.

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

Observed and Unobserved Preference Heterogeneity In Brand Choice Models

In deciding what brand to buy consumers trade off between how valuable each brand is to them and its price. Scanner data based brand choice models that evaluate this trade off and allow for unobserved heterogeneity are a very popular topic. We extend this line of research by explicitly incorporating brand preferences rather than just utilizing brand specific constants and past purchase behavior...

Brand preference: A comparative consumer study in selected EU countries

This study aims to investigate the impact of different product characteristics, such as price, quality/taste, image/reputation, advertising, packaging, and colour on consumers' purchasing behaviour. An overview of the global, as well as of the Greek and Dutch juice markets, is presented. A comparison of consumers' preferences and attitudes is performed with respect to juices in both countries. ...